Stop Fighting Reports—Start Fueling Your Strategy.
Ditch the dashboard overload. Strategic reporting turns scattered data into clarity, empowering teams to make smarter, faster, and more confident decisions.
The Challenge
Trouble finding and using the right tools for the right purpose to monitor customer experience and produce a narrative for action
Experience BlastX
Turn your data into a strategic compass to guide your organization with clear, consistent, and purposeful reports that fuels understanding and alignment across teams
Experience a Different Kind of Consultancy
Your Experience with Us Matters
You’re the hero of this story. We’re here to offer our expertise, helping lay a foundation of sustained meaningful experiences for you and your customers. We also promise a bit of fun along the way.
Impact Is Our Measure of Success
Your demonstrated success is rooted in our “Make Your Mark” purpose. The impact realized must be measurable, meaningful, unlock value, and set the stage for a brighter future. This is non-negotiable.
Partnerships Are Forged
You need a partner that’s ready to carry the load and is accountable along every step of the journey. We wouldn’t have it any other way.
Expertise, Trust, and Tenacity Work in Concert
You expect expertise. Trust and tenacity are harder to come by these days. Fortunately, we’ve been giving clients all three and unabashedly doing the hard things and getting our hands dirty since 1999.
We Evolve Together, Creating Real Progress
Your victories inspire us. As you elevate customer experiences, we celebrate with you, keeping a keen eye on the next innovation, the next opportunity to grow. We’re with you every step of the way.
Strategic Reporting Expertise & Impact
BlastX Consulting expertise turns reporting from a time drain into a strategic asset. We connect data, decisions, and impact—making reports a catalyst for action.
Stakeholder Alignment
Expertise: Leading collaborative workshops to unify teams around shared metrics, establish a common data language, and answer critical business questions.
Impact: Eliminates reporting silos, creating organizational clarity with shared KPIs that define success across teams.
Customer Journey Mapping
Expertise: Mapping the full customer journey to identify key interactions, data gaps, and optimization opportunities.
Impact: Ensures every significant customer interaction is tracked, measured, and optimized for better experiences and business outcomes.
Persona Development
Expertise: Building data-driven personas that add essential context to reporting by uncovering customer behaviors, needs, and motivations.
Impact: Turns abstract data into actionable insights that enable highly targeted, customer-centric strategies.
Data Governance Strategy
Expertise: Establishing frameworks to ensure data quality, accessibility, and consistency across reporting systems.
Impact: Builds trust in reporting with standardized, reliable, and easily accessible data that teams can confidently act on.
Dashboards: Performance Monitoring Systems
Expertise: Designing intuitive dashboards that provide real-time visibility into key metrics and trends.
Impact: Accelerates decision-making by delivering clear, automated insights that teams can act on instantly.
Narrative Reporting
Expertise: Structuring reporting cadences that transform raw numbers into meaningful, context-rich business stories.
Impact: Aligns teams by making data easy to understand, interpret, and act on.
Advanced Analytics & Data Storytelling
Expertise: Conducting deep-dive analyses that deliver clear, compelling insights into complex business questions.
Impact: Converts overwhelming data into actionable intelligence, inspiring confident, data-driven decisions.
Creating Positive Outcomes that Matter
10%
Decrease in Time for Data Collection & Analysis
25%
Increase in Employee Satisfaction
20%
Increase in Decision-Making Accuracy
WHAT CLIENTS EXPERIENCE
Nicole Des Rosier
Former Manager, Digital & E-Commerce Analytics
Brooks Running
Featured Clients Story
A leading beauty retailer turned to BlastX to gain a deeper understanding of a specific customer purchase experience in its online store and receive recommendations for how it could be optimized.
How We Do It
Analytics Strategy Development
We apply our 25 years of analytics mastery to guide you on the right analytics strategies across your organization.
Analytics Audit and Advisory Services
We assess and recommend the perfect mix of analytics capabilities and technologies to optimize your customer analytics environment.
Analytics Technology Implementation & Training
We implement the right set of analytics tools and features and teach your teams how to leverage them for maximum benefit and decision impact.
Helping Clients Evolve
Experience the power of BlastX
Whether you need a complete reporting overhaul or a quick-hit solution, our workshops, audits, and advisory services provide a fast, effective way to get more value from your reporting. These focused services help you eliminate reporting clutter, sharpen your analytics strategy, and experience the power of insights that drive action.
Key Partnerships
We have partnerships that ensure the right technologies are applied in the right way to create actionable insights that deliver value and impact
25 Years of Mastery
Consulting Spotlight
Brad Millett
For over a decade, Brad has partnered with companies across various industries, helping them unlock the full potential of their analytics solutions.
As the Director of Digital Analytics and Insights at BlastX Consulting, he leads a team of consultants dedicated to transforming business objectives into data capture strategies that prioritize measuring the customer experience. Most importantly, he and his team are passionate about using that data to drive meaningful insights. Brad is recognized as a thought leader in the analytics community and holds several industry certifications, including designation as a Certified Expert in Adobe Analytics.
On a personal note, Brad is a proud Washingtonian, married with three children. He’s an avid fan of Seattle sports teams—the Seahawks, Mariners, Sounders, and Kraken—and eagerly anticipates the return of the Supersonics to the Emerald City. When he’s not cheering on his favorite teams, you’ll find Brad hiking mountains, snapping nature photos, or enjoying quality time with his family in the great outdoors.
There’s so much more we could share about Brad, but we’ve run out of space.
Analytics & Insights Consulting Services
Experience BlastX and get more from your analytics efforts. Build your future analytics strategy. Discover the best path to actionable insights. Create data stories that bring life to your analytics. Together, we can make data analytics & insights your competitive advantage.
