Your Data Sees Their Journey. Do You?
Your customer journey data shouldn’t be a guessing game. BlastX Consulting helps you connect the dots, break down silos, and create seamless, high-impact experiences that drive real business growth.
The Challenge
Siloed data prevents a full view of the customer journey, leading to missed insights and inconsistent experiences
Experience BlastX
Unified data delivers actionable insights that lead to optimization of the entire customer journey
Experience a Different Kind of Consultancy
Your Experience with Us Matters
You’re the hero of this story. We’re here to offer our expertise, helping lay a foundation of sustained meaningful experiences for you and your customers. We also promise a bit of fun along the way.
Impact Is Our Measure of Success
Your demonstrated success is rooted in our “Make Your Mark” purpose. The impact realized must be measurable, meaningful, unlock value, and set the stage for a brighter future. This is non-negotiable.
Partnerships Are Forged
You need a partner that’s ready to carry the load and is accountable along every step of the journey. We wouldn’t have it any other way.
Expertise, Trust, and Tenacity Work in Concert
You expect expertise. Trust and tenacity are harder to come by these days. Fortunately, we’ve been giving clients all three and unabashedly doing the hard things and getting our hands dirty since 1999.
We Evolve Together, Creating Real Progress
Your victories inspire us. As you elevate customer experiences, we celebrate with you, keeping a keen eye on the next innovation, the next opportunity to grow. We’re with you every step of the way.
Customer Journey Analytics Consulting Expertise & Impact
Our expertise helps you decode customer journeys—creating a clear picture, cutting through the noise, and turning insights into unstoppable momentum.
Workshops and Stakeholder Alignment
Expertise: Human-centered design workshops that transform siloed perspectives into a unified customer journey vision.
Impact: Teams shift from disconnected efforts to coordinated action—driving measurable business growth.
MarTech Systems Mapping
Expertise: Blueprinting your Martech ecosystem to expose integration gaps, inefficiencies, and optimization opportunities.
Impact: Creates a streamlined tech stack that enables cross-functional collaboration and data-driven decision-making.
Customer Journey Mapping
Expertise: Mapping end-to-end customer journeys to identify key touchpoints, data gaps, and optimization opportunities.
Impact: Reveals blind spots in measurement and ensures every critical interaction is optimized for success.
Persona Development
Expertise: Creating data-driven personas to add context to reporting and uncover behavioral patterns.
Impact: Turns abstract data into actionable insights that improve customer engagement and experience personalization.
Dashboards: Performance Monitoring Systems
Expertise: Designing real-time dashboards that track customer journey performance across teams.
Impact: Speeds up decision-making with clear, documented metrics and automated alerts for proactive action.
Narrative Reporting
Expertise: Transforming raw data into structured, meaningful reports that provide context and clarity.
Impact: Aligns teams with a shared understanding of performance, driving better collaboration and decision-making.
Advanced Analytics & Data Storytelling
Expertise: Deep-dive analytics with compelling data narratives that drive action.
Impact: Turns complex insights into clear, strategic recommendations that fuel confident business decisions.
Creating Positive Outcomes that Matter
20%
Increase in Customer Satisfaction
15%
Increased in Marketing ROI
20%
Reduction in Time to Market
Rachel Turkus
Director of Marketing & Sales
Featured Clients Story
A large healthcare client wanted to explore ways in which it could better engage with prospective customers. A core aspect of its engagement strategy was to encourage visitors to sign up to receive updates on insurance coverage options.
How We Do It
Create a Robust Journey Map
We map out the customer journey, identifying opportunities to enhance experiences and drive meaningful engagement.
Integrate the Right Data
We bring together data to create a seamless view of the customer journey for comprehensive analysis.
Arm Your Team with Insights
We design tailored dashboards that enable your team to monitor key metrics and track performance across the customer journey.
Helping Clients Evolve
Experience the power of BlastX
Want a fast, focused way to see what’s possible? Our targeted workshops, audits, and advisory services give you a quick, high-impact way to work with us—breaking down data silos, optimizing customer journeys, and unlocking growth through journey-based analytics.
Key Partnerships
We have partnerships that ensure the right technologies are applied in the right way to create actionable insights that deliver value and impact
25 Years of Mastery
Customer Journey Consultant Spotlight
Andreia Benites
Meet Andreia Benites, a dynamic force in the analytics world and a proud Brazilian now thriving in Northern California. As a certified Adobe Analytics Business Practitioner and Google Analytics strategist, she brings a wealth of knowledge to her role at BlastX Consulting. With over three years of experience, Andreia has been instrumental in crafting tagging strategies, conducting audits, configuring analytics tools, and delivering actionable insights across sectors like healthcare, government, education, and retail.
Her academic journey is equally impressive, holding a B.A. in English and Portuguese from Universidade Paulista in Brazil and a B.S. in Communication and Advertising from BYU-Idaho. She dove head first into programming, statistics, web development, business development, and analytics, showcasing her commitment to continuous learning.
Beyond the professional sphere, Andreia is a vibrant individual. She’s an energetic mother, with one of her sons emerging as a talented musician and budding rockstar.” To keep her mind and body in harmony, she embraces hiking and regular exercise, often exploring the scenic trails of Northern California.
Andreia’s passion for analytics and zest for life make her a standout professional and an inspiring individual.
Analytics & Insights Consulting Services
Experience BlastX and get more from your analytics efforts. Build your future analytics strategy. Discover the best path to actionable insights. Create data stories that bring life to your analytics. Together, we can make data analytics & insights your competitive advantage.
