Quantum Metric + BlastX Consulting Offer Speedy Responses to Digital Changes
Quantum Metric offers data and actionable information without drama. Real-time analytics, session replay, and alerts ensure nothing is missed and you have all the information you need to solve current and future issues. However, seeing “indisputable truth” doesn’t come without a plan of action. Brands must learn how to maximize the impact from the Quantum Metric platform.
BlastX Consulting excels at finding the story and impact within data. We have helped many brands decipher data and craft optimized solutions. For example, after reviewing data on the performance of the new credit card and rewards membership experience, Blast recommended a retailer explore and test the following:
Test opportunities for shoppers to join the rewards program independent of the new credit card experience.
The lower requirements to join the rewards program could potentially still drive valuable customers at a higher rate than the new credit card and rewards membership does.
A/B test the verbiage on the call to action for the new credit card experience in the cart.
By creating alternative text options, the retailer could discover what messaging may drive more visitors to naturally apply. A small test limits ripple effects and could deliver a meaningful impact in a short period of time.
Test adding the credit card application link to product detail pages for products over $100.
By emphasizing the purchase price after the new credit card discount, the retailer could achieve higher funnel engagement with the credit card experience and deliver more sales down the funnel.
Test adding a pop-up interstitial for shoppers after they click “checkout” to increase visibility and engagement with the credit card experience.
This tactic would mimic the offline experience where a retail store employee asks every customer if they would like to save money today by applying for a credit card.
Quantum Metric + BlastX Consulting Grow Your Brand with an Analytics Foundation and Coaching
Quantum Metric and BlastX Consulting Expansive Coverage
Navigating Quantum Metric is the first hurdle, but brand MarTech stacks are never a single layer. BlastX Consulting supports Quantum Metric customers within the ecosystem and across the wide range of MarTech stacks. Insights from Quantum Metric apply across an entire brand, not a single solution silo. BlastX knows how to guide insights to make an impact throughout the entire MarTech stack, regardless of provider or partner.
How Analytics Combat Uncertainty in Uncertain Times
The customer experience is a culmination is data, insights, and action. Read more to see how important we feel CX is and will remain.
BlastX Consulting, Quantum Metric, and Data as True North
Information is the lifeblood of action. Everyone wants to make the best choice, but without information and data, you are operating in the dark. Digging into details and noticing changes can tell you when people become slowed down, frustrated, or downright enraged with the experience. Quantum Metric excels at surfacing those details quickly and actionably. BlastX Consulting has X certified consultants ready to help you turn that information into changes that delight customers.
25 Years of Mastery
Consultant Spotlight
Taylor Cruz
Taylor Cruz brings more than a decade of experience in digital analytics, having started her career by building the analytics practice from the ground up at the Connecticut branch of NIC Inc. Now a Senior Analytics Consultant at BlastX Consulting, Taylor helps organizations create clarity in the chaos by setting up clean, trustworthy analytics frameworks and ensuring the data tells the right story. Her expertise spans implementation, tracking, reporting, and turning data into decisions that fuel great digital experiences.
Taylor is known for balancing attention to detail with a big-picture mindset—ensuring that every tracking decision ladders up to meaningful customer and business outcomes. She is deeply passionate about fostering a data-driven culture that prioritizes the end user and recognizes that real impact comes not just from collecting data, but from using it effectively.
Her certifications include Adobe Analytics, Adobe Customer Journey Analytics (CJA), Quantum Metric, and Google Analytics 4 (GA4). She was a featured speaker at Measure Summit 2024, where she spoke on navigating industry shifts in digital analytics. She has authored more than a dozen thought leadership pieces on subjects including dashboard design, GA4 strategies, personalization, AI in marketing, and the evolving role of analytics in both the private and public sectors.
Outside of her professional life, Taylor enjoys working out and hiking, spending time with her husband and two children, and winding down with a gripping mystery mini-series.
Are your customer experiences unified, personalized, and optimized?