Is Bad Data Silently Killing Your Growth?
When you can trust your data, you can trust your decisions. An analytics audit cuts through the clutter, fixes what’s broken, and turns your insights into a competitive weapon. Don’t let bad data hold you back.
The Challenge
Poor data quality and incomplete data collection prevent accurate insights and confident decision-making
Experience BlastX
Audit and optimize your customer analytics ecosystem to empower better decisions across your company
Experience a Different Kind of Consultancy
Your Experience with Us Matters
You’re the hero of this story. We’re here to offer our expertise, helping lay a foundation of sustained meaningful experiences for you and your customers. We also promise a bit of fun along the way.
Impact Is Our Measure of Success
Your demonstrated success is rooted in our “Make Your Mark” purpose. The impact realized must be measurable, meaningful, unlock value, and set the stage for a brighter future. This is non-negotiable.
Partnerships Are Forged
You need a partner that’s ready to carry the load and is accountable along every step of the journey. We wouldn’t have it any other way.
Expertise, Trust, and Tenacity Work in Concert
You expect expertise. Trust and tenacity are harder to come by these days. Fortunately, we’ve been giving clients all three and unabashedly doing the hard things and getting our hands dirty since 1999.
We Evolve Together, Creating Real Progress
Your victories inspire us. As you elevate customer experiences, we celebrate with you, keeping a keen eye on the next innovation, the next opportunity to grow. We’re with you every step of the way.
Analytics Audit Expertise & Impact
BlastX Consulting expertise turns your data from a source of frustration into your strategic advantage. We don’t just fix broken analytics—we help you build a competitive edge with trusted insights.
Stakeholder Interviews
Expertise: Conversations with key teams to uncover business-critical questions, align KPIs, and identify high-value opportunities.
Impact: Company-wide clarity on analytics priorities—so every investment drives results.
Customer Journey & Persona Mapping
Expertise: Data-driven persona creation and journey mapping to pinpoint crucial behavioral insights.
Impact: Capture the right data at the right moments to truly understand your customers.
MarTech Systems Mapping
Expertise: Blueprinting your entire Martech ecosystem to expose inefficiencies, integration gaps, and optimization opportunities.
Impact: A clear, strategic roadmap for refining your tech stack and maximizing ROI.
Dashboards & Reports for Ongoing Monitoring
Expertise: Automated health checks and alerts to maintain analytics performance.
Impact: Data quality stays strong, protecting your investment long-term.
Data Governance
Expertise: Frameworks for ownership, access, and security that balance control with usability.
Impact: Sustained data integrity while keeping insights accessible to decision-makers.
Maturity Assessment
Expertise: Evaluating analytics against industry benchmarks to reveal growth opportunities.
Impact: A clear path from basic reporting to predictive insights that fuel innovation.
Creating Positive Outcomes that Matter
20%
Reduction in Data Errors
30%
Increase in Data Reliablity
10%
Increase in Accuracy of Strategic Decisions
WHAT CLIENTS EXPERIENCE
Kevin Ward
Technical Marketing Manager,
Analytics Implementation
F5
Featured Clients Story
A multi-brand news organization distributes their content across multiple platforms including websites, iOS apps, Android apps, Google Accelerated Mobile Pages (AMP), and Facebook Instant Articles.
How We Do It
Assess Data Integrity
We identify discrepancies and gaps in your analytics data collection, providing remedies to strengthen your data foundation.
Optimize Analytics Platform
We audit your analytics platform implementation to ensure it is best leveraged, maximizing its potential to deliver actionable insights that drive a positive return on investment.
Align Strategic Objectives
We audit your analytics strategy against business objectives, ensuring the data collected supports key decisions and drives measurable outcomes.
Helping Clients Evolve
Experience the power of BlastX
Whether you need a full-scale analytics overhaul or just want a fast, focused way to see what’s possible, we offer targeted audits, workshops, and strategic advisory. These compact services let you quickly engage with our expertise, solve immediate challenges, and experience the impact of better data.
Key Analytic Partnerships
We have more than 50 partnerships to help you put your CX strategy into action
25 Years of Mastery
Analytics Consultant Spotlight
Andreia Benites
Meet Andreia Benites, a dynamic force in the analytics world and a proud Brazilian now thriving in Northern California. As a certified Adobe Analytics Business Practitioner and Google Analytics strategist, she brings a wealth of knowledge to her role at BlastX Consulting. With over three years of experience, Andreia has been instrumental in crafting tagging strategies, conducting audits, configuring analytics tools, and delivering actionable insights across sectors like healthcare, government, education, and retail.
Her academic journey is equally impressive, holding a B.A. in English and Portuguese from Universidade Paulista in Brazil and a B.S. in Communication and Advertising from BYU-Idaho. She dove head first into programming, statistics, web development, business development, and analytics, showcasing her commitment to continuous learning.
Beyond the professional sphere, Andreia is a vibrant individual. She’s an energetic mother, with one of her sons emerging as a talented musician and budding rockstar.” To keep her mind and body in harmony, she embraces hiking and regular exercise, often exploring the scenic trails of Northern California.
Andreia’s passion for analytics and zest for life make her a standout professional and an inspiring individual.
Analytics & Insights Consulting Services
Experience BlastX and get more from your analytics efforts. Build your future analytics strategy. Discover the best path to actionable insights. Create data stories that bring life to your analytics. Together, we can make data analytics & insights your competitive advantage.
