Why We Exist
BlastX Consulting is purpose built to bring clarity to your most difficult analytics and MarTech challenges and optimize digital customer experiences to realize more value from your investments.
Experience a Different Kind of Consultancy
You deserve a partner who understands your vision, shares your goals, and celebrates your wins. Working with a consultancy should feel exceptional—with people who care just as deeply as you do.
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TeammatesStrategists, engineers, and analysts with deep expertise in MarTech, analytics, experimentation, and data activation—all working together to drive measurable growth.
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PROJECTSFrom implementation to activation and optimization, our work spans every dimension of digital experience—turning complexity into clarity for some of the world’s most recognized brands.
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CLIENTSMany of our partnerships last five to ten years—and counting—because we deliver continuous value and evolve with our clients’ needs.
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Years of MasteryProven outcomes since 1999. Decades of innovation and customer-centric strategy fuel our reputation as a digital consultancy that delivers real, lasting business impact.
Our Leadership
A well-seasoned crew with a diverse background and a deep abiding commitment to clients, the team, and BlastX core values.
Kayden Kelly
Founder and CEO
As Founder and CEO of BlastX, Kayden leads overall strategy and execution in positioning Blast as a leading analytics and digital marketing consulting company. In addition to achieving the company vision — Supporting Leaders to EVOLVE their Organizations — Kayden is committed to growing a company where people enjoy coming to work, are supported by their co-workers, are intellectually challenged, and can MAKE THEIR MARK helping clients meet their business goals.
Consulting Philosophy: “Focus on adding value in the short-term while working toward building sustainable market leadership in the long-term.”
Kayden Kelly
Founder and CEO
Brian McIntosh
Chief Consulting Officer
With over 20 years in management consulting, Brian McIntosh thrives on helping businesses unlock the real value of experience-led strategies. As a seasoned consultant, he works closely with clients to bridge the gap between vision and execution—turning customer insights into measurable business impact.
Before joining BlastX Consulting, Brian led North American Digital Enterprise Advisory at Avanade, a joint venture between Accenture and Microsoft. There, he built and led a management consulting team dedicated to helping brands strengthen customer relationships through data-driven insights and digital innovation.
Based in Colorado, Brian is not just a consultant but an avid outdoorsman and a die-hard Colorado Avalanche fan. When he’s not advising clients, you’ll find him hitting the trails, cheering on his team, or spending time with his wife and two grown sons.
Consulting Philosophy: “A strategist at heart, I ‘Make My Mark’ by helping clients break down a problem and apply strategic options, moving from the abstract to concrete, backed with insights to help clients realize business value.”
Brian McIntosh
Chief Consulting Officer
Roopa Carpenter
VP, Digital Experience
With over 15 years of experience in digital marketing and optimization, Roopa specializes in developing data-driven strategies that align with business objectives to enhance customer journey insights. She currently leads a team of Digital Experience Optimization (DXO) consultants at BlastX Consulting. Roopa has authored numerous insightful articles, including “Putting the ‘Human’ Back in Human Experience Design” and “Personalization and Humanity are Core to Meeting Customer Expectations,” which reflect her thought leadership and ongoing impact in the world of DXO.
In addition to her written contributions, Roopa actively participates in webinars and LinkedIn Live sessions, collaborating with industry leaders such as Adobe and Optimizely. These partnerships allow her to share her expertise on topics like human experience design and personalization, further solidifying her reputation as a thought leader in the digital customer experience and Digital Experience Optimization (DXO) space.
On a personal note, Roopa is an avid Buffalo Bills fan, a fierce competitor across multiple sports, and spends her free time with her husband, wrangling her two teenage boys and two very large dogs. GO BILLS!
Consulting Philosophy: “I see myself as an extension of the client’s team and to understand their business in order to drive results that matter to them.”
Roopa Carpenter
VP, Digital Experience
Donna Treat
VP, People Experience
As Vice President, People Experience at BlastX, Donna focuses on nurturing our team and optimizing company wide engagement and performance. She is responsible for enhancing our HR operations, including systems and processes, to help BlastX achieve our vision.
Consulting Philosophy: “Always do the right thing.”
Donna Treat
VP, People Experience
Charles Davis
VP, Strategic Partnerships
An entrepreneur at heart with more than 15 years of experience, Charles works to understand organizations’ most important business questions and how Blast can answer them through its proven analytics and digital marketing consulting solutions. He blends his background in technology, sales, and management to establish long-term, strategic partnerships with great companies.
Consulting Philosophy: “Get results.”
Charles Davis
VP, Strategic Partnerships
Joe Christopher
VP, Technology Solutions
As VP of Technology Solutions at BlastX Consulting, Joe bridges the gap between technical complexity and business impact by helping organizations to deploy solutions that amplify the customer experience while respecting user privacy. With certified experience across Adobe Analytics, Adobe Customer Journey Analytics (CJA), and Adobe Target, he solves complex technical hurdles and helps clients evolve their data-driven cultures. With 20+ years of technical experience, Joe leads AI initiatives within BlastX and consults with clients to operationalize AI in innovative ways that improve digital experiences and business outcomes.
Outside of work, Joe enjoys traveling the globe with his lovely wife and has three kids. He is a follower of all things technology, actively works on his fitness, and enjoys a nice glass of wine.
Consulting Philosophy: “To understand where my clients have been, where they are at, and where they want to go so that I can partner with them on a journey to EVOLVE their organization’s use of data that leads to trust and action.”
Joe Christopher
VP, Technology Solutions
Alexei Kulberg
VP, Operations
Consulting Philosophy: “Get it done! And get it done the right way!”
Alexei Kulberg
VP, Operations
Richard Morrow
VP, MarTech Engineering & Innovation
Richard Morrow’s career path has had as many twists, turns, and steep climbs as the streets of San Francisco. Starting with a foundation in classic advertising design, he quickly moved beyond opinion-based creative work, gravitating toward the logical and strategic side of advertising. As MarTech gained traction in the early 2000s, Richard pivoted into digital technology projects, and transitioned to an agency role, embracing his role as a consultant and deepening his technical and digital marketing acumen.
His journey took him to Tealium, where he joined a scrappy team of three and helped scale it into a billion-dollar unicorn. As the leader of a 19-person team, he supported 800 customers, driving impact at an enterprise level. Now at BlastX Consulting, Richard applies his extensive experience to helping brands harness the power of customer data, personalization, and MarTech strategy.
Outside of work, Richard embraces hands-on craftsmanship. When he’s not tackling furniture-making projects or perfecting his grilling techniques (a true Ron Swanson in spirit), he’s getting walked by his 120-pound mastiff through the streets of San Diego. He and his wife enjoy the coastal lifestyle, though his passion for logical thinking, structured solutions, and great barbecue keeps him firmly grounded in both work and play.
Consulting Philosophy: “My guiding principle is to always deliver excellent service to our clients. Once the client is happy, I’m happy.”
Richard Morrow
VP, MarTech Engineering & Innovation
Validated by Certification. Powered by Expertise. Built for Impact.
Every certification we earn reinforces the outcomes we deliver. At BlastX Consulting, our credentials go beyond compliance—they reflect trust and proven capability across platforms, technologies, and security standards. We don’t just meet expectations; we validate them with every experience we help create—smart, secure, and built for impact. Here are a handful of examples:
SOC 2® Type II Certified for Reinforced Trust
This certification affirms that our operational controls meet the highest standards for data security, availability, and confidentiality. It’s a clear signal to our clients: the infrastructure behind every experience we deliver is not only secure—it’s independently verified to perform at an enterprise level.
MarTech Platform Certifications
Methodology Certification
Experiences That Inspire
BlastX Consulting helps brands shape and fine-tune every aspect of digital engagement with customers. We provide support and expertise that enables clients to make better decisions faster and at scale. We collaborate with you to create digital experiences that foster customer activation, engagement, and loyalty.
Impact That Lasts
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Years as an Adobe Partner
13+
Years as a Client for CMS
7X+
Average ROI Delivered to Clients
The Power of Relationship
Your brand relies on relationships, and so do we. With our consultants, what you see is who you get. We provide the top consulting talent for our client engagements to ensure our partners always receive the optimal service. We don’t hide behind biased reports or fancy jargon — we are proud to have people who care about you and your success in creating amazing digital experiences for your customers.
Top Partnerships
Select Clients
Our Story
Through the years — 26, to be exact — BlastX Consulting has continued to expand the boundaries of what it means to build brand and customer relationships online. Our evolution is a testament to the amazing clients, partners, and teammates who keep us innovating every day.
1999 - 2012
The Beginning
Founder and CEO Kayden Kelly in Blast’s original 50-square-foot office.
2013 - 2019
EVOLVE and Make Your Mark
Blast Analytics establishes itself as a leader in the analytics field.
2020 - Beyond
BlastX Consulting Era
BlastX is established to provide customers with end-to-end digital experience optimization services.
