Are You Ready to Listen to What Your Data Has to Say?
Your data is packed with potential, but signals get lost in the noise. It's time to cut through the clutter to uncover what truly matters.
The Challenge
Move beyond gut feelings, guesswork, and half answers and gain the confidence to make decisions that drive real results
Experience BlastX
Get answers to the right questions, accurately interpret answers, and turn insights into action and impact
Experience a Different Kind of Consultancy
Your Experience with Us Matters
You’re the hero of this story. We’re here to offer our expertise, helping lay a foundation of sustained meaningful experiences for you and your customers. We also promise a bit of fun along the way.
Impact Is Our Measure of Success
Your demonstrated success is rooted in our “Make Your Mark” purpose. The impact realized must be measurable, meaningful, unlock value, and set the stage for a brighter future. This is non-negotiable.
Partnerships Are Forged
You need a partner that’s ready to carry the load and is accountable along every step of the journey. We wouldn’t have it any other way.
Expertise, Trust, and Tenacity Work in Concert
You expect expertise. Trust and tenacity are harder to come by these days. Fortunately, we’ve been giving clients all three and unabashedly doing the hard things and getting our hands dirty since 1999.
We Evolve Together, Creating Real Progress
Your victories inspire us. As you elevate customer experiences, we celebrate with you, keeping a keen eye on the next innovation, the next opportunity to grow. We’re with you every step of the way.
Exploratory Analysis & Insights Expertise & Impact
BlastX Consulting expertise turns overwhelming data into meaningful insights. We uncover hidden patterns, answer complex business questions, and deliver the clarity you need to make bold, confident decisions.
Stakeholder Alignment
Expertise: Facilitating workshops to uncover the real questions behind data requests—solving the right problems, not just reporting more numbers.
Impact: Eliminates wasted reporting and creates shared clarity on success metrics that drive action, not just information overload.
Data Analysis & Pattern Recognition
Expertise: Identifying meaningful patterns, trends, and anomalies that traditional analysis often misses.
Impact: Reveals hidden relationships in customer behaviors, market dynamics, and business performance for smarter strategic moves.
Insight Synthesis & Prioritization
Expertise: Combining data sources to develop compelling narratives that answer the what, why, and now what of your analytics.
Impact: Goes beyond explaining the past—delivering clear guidance on what to do next for maximum impact.
Opportunity Identification
Expertise: Translating analytical findings into concrete, ranked business opportunities using systematic evaluation frameworks.
Impact: Focuses resources on high-return initiatives, ensuring your team invests in strategies that actually drive growth.
Hypothesis Development & Testing
Expertise: Designing structured frameworks to develop and systematically test business, customer, and market hypotheses.
Impact: Turns educated guesses into validated insights, helping you double down on what works and ditch what doesn’t.
Impact Assessment & ROI Analysis
Expertise: Building financial models to project and measure the return on investment for key business opportunities.
Impact: Provides clear, quantified business cases that justify strategic investments and accelerate buy-in from leadership.
Data Storytelling
Expertise: Crafting compelling data-driven stories that inspire action and align teams around key insights.
Impact: Transforms complex findings into simple, actionable takeaways that drive confident business decisions.
WHAT CLIENTS EXPERIENCE
Sarah Seifert
Director of E-Commerce
Smartwool
Featured Clients Story
A leading beauty retailer turned to BlastX to gain a deeper understanding of a specific customer purchase experience in its online store and receive recommendations for how it could be optimized.
How We Do It
Dive Into Your Data Landscape
Along with a comprehensive audit of your data, we kick off discovery with immersive design-thinking workshops and in-depth stakeholder interviews to align on business objectives and ensure we ask the right questions and uncover the most valuable insights across your customer journey.
Visualize the Customer Journey
We turn your fragmented datasets into a comprehensive map of your customers' experiences illuminating hidden patterns, critical touch points, and potential paths forward to make informed decisions.
Translate Findings into Action
We don't just deliver reports; we work closely with your team to interpret results, prioritize opportunities, and develop data-driven strategies that drive measurable business outcomes.
Helping Clients Evolve
Experience the power of BlastX
Whether you need a deep exploratory analysis or a quick-hit assessment, our targeted audits, workshops, and advisory services provide a fast, effective way to uncover insights that move the needle. These compact services let you quickly tap into our expertise, cut through data noise, and experience the power of analytics-driven decision-making.
Key Partnerships
We have partnerships that ensure the right technologies are applied in the right way to create actionable insights that deliver value and impact
25 Years of Mastery
Insights Consulting Spotlight
Alex Iacchetta
Alex Iacchetta is the kind of consultant you want in your corner when big ideas need sharp execution. With years of consulting experience spanning multiple business verticals, Alex has built a reputation for driving meaningful results through a mix of data-driven insight, strategic foresight, and customer-centric thinking. Formerly a Product Strategy Specialist at a digital marketing agency, he led initiatives ranging from digital reputation management to CMS integrations and product optimization.
Now thriving as a consultant in digital analytics and insights, Alex specializes in customer experience (CX), Voice of Customer (VoC) strategy, and helping organizations stay focused on what truly matters; the people they serve. Whether he’s aligning cross-functional teams or designing CX strategies that actually stick, Alex blends sharp analytical thinking with a human-first approach.
A certified Adobe Customer Journey Analytics and Quantum Metric consultant, Alex stays on the cutting edge of digital intelligence. Outside of work, he finds joy on the soccer field, in comedy clubs, or catching up on the latest podcast episode. His dry entertains, and his curiosity never takes a day off. Alex is also the biggest Buffalo Bills fan in BlastX Consulting right except for teammate Roopa Carpenter.
Analytics & Insights Consulting Services
Experience BlastX and get more from your analytics efforts. Build your future analytics strategy. Discover the best path to actionable insights. Create data stories that bring life to your analytics. Together, we can make data analytics & insights your competitive advantage.
