Speed Up Success With Smarter Analytics
Your analytics should drive clarity, not confusion. Build and implement strategies that turn your data into a growth engine—not a roadblock.
The Challenge
The right data isn't being captured and data quality issues lead to a lack of confidence in insights
Experience BlastX
Capture the right data and build an analytics foundation to drive confident, actionable insights for better decision making
Experience a Different Kind of Consultancy
Your Experience with Us Matters
You’re the hero of this story. We’re here to offer our expertise, helping lay a foundation of sustained meaningful experiences for you and your customers. We also promise a bit of fun along the way.
Impact Is Our Measure of Success
Your demonstrated success is rooted in our “Make Your Mark” purpose. The impact realized must be measurable, meaningful, unlock value, and set the stage for a brighter future. This is non-negotiable.
Partnerships Are Forged
You need a partner that’s ready to carry the load and is accountable along every step of the journey. We wouldn’t have it any other way.
Expertise, Trust, and Tenacity Work in Concert
You expect expertise. Trust and tenacity are harder to come by these days. Fortunately, we’ve been giving clients all three and unabashedly doing the hard things and getting our hands dirty since 1999.
We Evolve Together, Creating Real Progress
Your victories inspire us. As you elevate customer experiences, we celebrate with you, keeping a keen eye on the next innovation, the next opportunity to grow. We’re with you every step of the way.
Analytics Strategy & Implementation Expertise & Impact
BlastX Consulting expertise turns your analytics from a reporting tool into a decision-making powerhouse. We cut through complexity, aligning your data strategy with real business impact—so you can move from data overload to data-driven growth.
Stakeholder Alignment
Expertise: Cross-functional workshops to identify critical business questions, align KPIs, and uncover high-value opportunities.
Impact: Ensures analytics investments focus on what truly moves the needle, creating organization-wide clarity and alignment.
Customer Journey & Persona Mapping
Expertise: Data-driven persona development and journey mapping to pinpoint key interactions and behavioral insights.
Impact: Helps you capture the right data at the right moments, fueling better customer understanding and engagement.
MarTech Systems Mapping
Expertise: Visualizing data flows, integrations, and system dependencies across your Martech ecosystem.
Impact: Identifies inefficiencies, streamlines processes, and optimizes your tech stack for better performance.
Data Quality Assurance
Expertise: Rigorous testing to ensure data accuracy, completeness, and reliability.
Impact: Builds trust in your analytics, reducing costly mistakes from bad data.
Dashboards & Reporting for Ongoing Monitoring
Expertise: Automated health checks and performance tracking to maintain long-term data integrity.
Impact: Protects your analytics investment by catching issues early and ensuring consistent, high-quality insights.
Data Governance
Expertise: Frameworks for data ownership, access, and documentation to balance security with usability.
Impact: Keeps your data both protected and accessible to those who need it, ensuring long-term sustainability.
Maturity Assessment
Expertise: Benchmarking your analytics program to industry standards and identifying key growth areas.
Impact: Provides a clear, strategic roadmap to evolve from basic reporting to predictive, business-driving insights.
Creating Positive Outcomes that Matter
20%
Increase in Strategic Decision Accuracy
15%
Reduction in Operational Costs
20%
Increase in Customer Satisfaction
WHAT CLIENTS EXPERIENCE
Taryn Rutter
Senior Manager of Digital Analytics
Holland America
Featured Analytics Strategy Client Story
A multi-brand news organization distributes their content across multiple platforms including websites, iOS apps, Android apps, Google Accelerated Mobile Pages (AMP), and Facebook Instant Articles.
How We Do It
Analytics Strategy Development
We apply our 25 years of analytics mastery to guide you on the right analytics strategies across your organization.
Digital Analytics Implementation & Configuration
We set up and optimize your analytics platform, ensuring they're configured to deliver accurate, meaningful insights.
Audit & Advisory
We assess and recommend the perfect mix of analytics capabilities and technologies to optimize your customer analytics environment.
Helping Clients Evolve
Experience the power of BlastX
Whether you need a full-scale analytics overhaul or a quick, targeted engagement, we offer workshops, audits, and strategic advisory to help you take control of your data. These focused services give you fast, impactful ways to align your strategy, fix what’s broken, and experience the power of analytics done right.
Key Partnerships
We have partnerships that ensure the right technologies are applied in the right way to create actionable insights that deliver value and impact
25 Years of Mastery
Analytics Strategy Consultant Spotlight
Trent Thayne
With more than five years of industry experience, Trent has collaborated with high-profile clients such as Nasdaq, Healthcare.gov, and the NBA. He specializes in crafting data strategies that enhance customer experiences on clients’ websites, utilizing tools and tactics like data capture and activation strategies, A/B testing, site analysis, and customer experience optimization. His efforts aim to gather insights that drive meaningful improvements and measurable results for his clients.
In 2025, Trent was honored as an Adobe Analytics Rockstar, a prestigious recognition awarded to top analytics experts. He showcased his expertise at Adobe Summit 2025, sharing cutting-edge strategies to help brands transform data into business impact. Trent holds certifications in Adobe Analytics and Customer Journey Analytics.
Beyond his professional achievements, Trent is a dedicated family man who enjoys traveling with his wife. He’s an avid Denver Broncos fan, a March Madness bracket master, and an enthusiastic snowboarder. Trent’s passion for analytics and zest for life make him a standout professional and an inspiring individual.
Analytics & Insights Consulting Services
Experience BlastX and get more from your analytics efforts. Build your future analytics strategy. Discover the best path to actionable insights. Create data stories that bring life to your analytics. Together, we can make data analytics & insights your competitive advantage.
