When Data Connects and Tech Works, Experiences Thrive
Customer expectations constantly change. Organizations must adapt, using data and technology to create experiences that improve, scale, and drive lasting results.
How's that going?
What is Amplify CX and Why is it Important?
Imagine this: You’re striving for seamless, personalized experiences, but disconnected data and underutilized MarTech leave customers frustrated, teams overwhelmed, and progress stalled.
It’s time to change that story. Amplify CX aligns data, technology, and experience into a unified strategy—creating clarity, driving impact, and evolving with customer needs to build lasting loyalty.
Creating Exceptional Customer Experiences is an Ongoing Challenge
Most companies overlook key gaps when improving digital customer experiences, focusing solely on data, technology, or experience—frustrating customers and stalling progress.
Clarity and Alignment Creates Experiences Customers Remember
When data, MarTech, and experience align, customers stay happy, business impact grows, and CX keeps evolving in new and innovative ways.
The Impact Driving Amplify CX Framework
The Amplify CX Framework is a structured model guided by 3 distinct components—Discover, Design, & Activate—which align KPIs, use cases, and journeys to connect data, optimize marketing technology, and create scalable experiences that drive lasting measurable impact.
Discover: Create Clarity
- Process & Technology Review
- Stakeholder Interviews & Artifact Review
- Customer Persona Identification
Design: Define & Prioritize
- Design Thinking Workshop
- Use Case Design
- Execution Roadmap
Activate: Engage & Optimize
- Activate & Measure
- Personalized Experiences
Explore Amplify CX Consulting Services
You'll have BlastX Consulting's breadth and depth of expertise holistically applied across the Amplify CX framework. Discover the power of distinct services working in concert to craft exceptional experiences and drive impact that lasts.
Amplify Customer Experiences Consulting Client Story
A popular brand in the sports industry wanted to get more value out of its experimentation program by partnering with DXO experts.
WHAT CLIENTS EXPERIENCE
Taryn Rutter
Senior Manager of Digital Analytics
Holland America
Experience BlastX: We Do Consulting Differently
Your Experience With Us Matters
You're the hero of this story. We're your guide in that journey. Amplify CX makes sure all your bases are covered so everyone has a great experience.
Impact Is Our Measure of Success
Expect impact early and often. It's core to our "Make Your Mark" purpose. Amplify CX ensures measured results each step of the way for you and your customers.
We Evolve Together, Creating Real Progress
Your victories inspire us. As you amplify customer experiences, we celebrate with you, keeping a keen eye on the next innovation, the next opportunity to grow.
Helping Clients Evolve
Amplify CX Holistically Drives Lasting Impact
Amplify CX leverages BlastX Consulting’s expertise in data, MarTech, analytics, experimentation, and personalization to create exceptional customer experiences. From strategy to execution, we turn your biggest challenges into competitive advantages.
Customer Experience Strategy
Expertise: BlastX specializes in identifying key personas and mapping their journeys to highlight pivotal “Moments that Matter,” enabling organizations to craft strategies that resonate with customer needs and business goals.
Impact: By focusing on customer journeys, businesses can create inspiring experiences that deepen engagement, build loyalty, and drive meaningful results.
Customer Data Management
Expertise: BlastX unifies and elevates organizational data into a single, actionable source of truth, empowering teams with the tools and clarity needed to make informed decisions.
Impact: Unified data enables businesses to operate confidently, fostering precision and alignment across teams while ensuring a seamless and consistent customer experience.
MarTech Enablement & Activation
Expertise: BlastX ensures MarTech stacks are effectively aligned with business goals, leveraging tools to enable efficient data activation and personalized customer interactions.
Impact: Properly aligned technology empowers organizations to deliver seamless, tailored experiences that build trust, enhance satisfaction, and drive business growth.
Experimentation & Personalization
Expertise: BlastX designs iterative testing frameworks to fine-tune customer experiences, ensuring interactions are relevant, valuable, and aligned with individual needs.
Impact: Iterative testing leads to optimized customer journeys, fostering stronger connections and delivering measurable improvements in engagement and satisfaction.
Data Analytics & Insights
Expertise: BlastX transforms raw data into actionable insights, enabling organizations to prioritize impactful decisions and continuously refine their strategies.
Impact: Actionable insights drive purposeful decision-making, ensuring that every customer interaction contributes to measurable business outcomes and long-term success.
25 Years of Mastery
Amplify CX Consulting Spotlight
Roopa Carpenter
With over 15 years of experience in digital marketing and optimization, Roopa specializes in developing data-driven strategies that align with business objectives to enhance customer journey insights. She currently leads a team of Digital Experience Optimization (DXO) consultants at BlastX Consulting.
Roopa is a DXO evangelist. You can see her on LinkedIn Live sessions, collaborating with industry leaders such as Adobe and Optimizely. These partnerships and her many industry customer experience insights allow her to share her expertise on topics like human experience design and personalization, further solidifying her reputation as a thought leader in the digital customer experience and Digital Experience Optimization (DXO) space.
On a personal note, Roopa is an avid Buffalo Bills fan, a fierce competitor across multiple sports, and spends her free time with her husband, wrangling her two teenage boys and two very large dogs. GO BILLS!
Experience the power of BlastX
Amplify CX meets you where you’re at. One way to experience that is to work together on a discrete challenge, initiative, or strategy. That’s why we’ve tailored a few compact services which apply the Amplify CX framework to help you test drive BlastX Consulting. They are right-sized for quick, targeted impact.
